Digital advertising/ Online advertising is a smart way of running digital ads through social media/search engines. The role of advertisement helps in creating awareness to make consumer purchase decisions, digital advertising is playing a pivotal role in the 21st century. Apart from traditional channels like billboard usage, running commercials as businesses cannot get consumer demographics data, so digital has come into the picture. Online advertising is a data-driven advertising strategy to reach potential customers at every stage of the buying funnel and trying to move them from one step to…
Importance of Advertising in Business
