Category: Online Advertising

AI in Marketing

TeChNoLoGy360

AI is a fantastic analytical tool that has bloomed in the 21st century. Due to the advent of rapid industrialization and globalization, man has searched for different ways to replace his work in this environment. As a result of digitization, humans are using AI as an alternative to solve any problem within minutes or even seconds. Technological advancements are transforming businesses day-to-day. AI plays a pivotal role. But how is it going to change the game of big players or small players with their competitors? Check our complete article, in…

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Inbound Marketing Strategy

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Throughout this pandemic, businesses must be online. Owning an online presence can help you create an audience, relate with your customers, and have them updated on your day-to-day activities, as well as times of service. If you’re not online, how else can your buyers recognize when you’re available or whatever products or services you render? After the stay-at-home method was put into place, you and your shoppers advised staying home to guard your health. Hence, if you haven’t now, then what are you remaining for? Now is the time to…

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Importance of Advertising in Business

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Digital advertising/ Online advertising is a smart way of running digital ads through social media/search engines. The role of advertisement helps in creating awareness to make consumer purchase decisions, digital advertising is playing a pivotal role in the 21st century. Apart from traditional channels like billboard usage, running commercials as businesses cannot get consumer demographics data, so digital has come into the picture. Online advertising is a data-driven advertising strategy to reach potential customers at every stage of the buying funnel and trying to move them from one step to…

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