Why do you need Digital Marketing?

Investment or Expense? As a business, you need to manage your marketing budget and invest in the best possible platform that drives potential customers. Why do you need digital marketing? in this fast-paced world? Successful digital marketing is about using all digital channels to reach your audience and generate leads, but the ultimate end game of a business is conversion. The conversions can be of different forms for different firms. But regardless of what your organisation does, there is always an objective; whatever the objective is, it is where conversion…

Google Ad Manager Small Business

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Google ads for small local business Google Advertising: Google Advertising platform assists businesses in running their advertisements on the Google search engine and its partner platforms worldwide. This Advertising platform allows advertisers to bid on particular keywords for their clickable ads to appear on SERP. Google Advertising Platform will enable firms to attract more customers without personally meeting them. This platform was initially called Google Adwords and later changed to Google Ads. Google ads campaigns are simple, whereby businesses get found online.  At Technology360, we aid our clients with best…

Ecommerce Marketing Trends

Mastering Ecommerce Marketing: Strategies for Online Success Ecommerce Marketing Strategies: Driving Success in the Digital Age Ecommerce refers to companies and individual companies that buy and sell goods and products, services over the Internet. Nowadays, we can buy most of the things through e-commerce. In the fast-paced world of online commerce, having a well-thought-out ecommerce marketing strategy is essential for your business success.  E-commerce operates within various marketing domains, encompassing business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B) interactions. Whether starting or looking to boost your existing online business…

AI in Marketing

AI is a fantastic analytical tool that has bloomed in the 21st century. Due to the advent of rapid industrialization and globalization, man has searched for different ways to replace his work in this environment. As a result of digitization, humans are using AI as an alternative to solve any problem within minutes or even seconds. Technological advancements are transforming businesses day-to-day. AI plays a pivotal role. But how is it going to change the game of big players or small players with their competitors? Check our complete article, in…

Inbound Marketing Strategy

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Throughout this pandemic, businesses must be online. Owning an online presence can help you create an audience, relate with your customers, and have them updated on your day-to-day activities, as well as times of service. If you’re not online, how else can your buyers recognize when you’re available or whatever products or services you render? After the stay-at-home method was put into place, you and your shoppers advised staying home to guard your health. Hence, if you haven’t now, then what are you remaining for? Now is the time to…

Importance of Advertising in Business

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Digital advertising/ Online advertising is a smart way of running digital ads through social media/search engines. The role of advertisement helps in creating awareness to make consumer purchase decisions, digital advertising is playing a pivotal role in the 21st century. Apart from traditional channels like billboard usage, running commercials as businesses cannot get consumer demographics data, so digital has come into the picture. Online advertising is a data-driven advertising strategy to reach potential customers at every stage of the buying funnel and trying to move them from one step to…